The History of Phoenix — The Hohokam Canals, The Salt River Project, Arizona Canals

Governor Hunt's tomb at Papago

Without water, we could not survive here in this Valley of The Sun. The advent of air conditioning after World War II enabled a rapid expansion of the vast metropolitan area…Maricopa County is the size of the state of Connecticut.

Back to water. The canal system in this Salt River Valley, a river that is now a trickle is ancient and orginially built by the Hohokam people who vanished after living in the Valley for hundreds of year. Phoenix is built of the ashes of the past inhabitants.

Canal history
The nine canals that make up the Valley’s canal system were developed over the past 100 years. Each canal has a unique history and service area. This canal system is managed by the Salt River Project.

The Crosscut Canal runs through Papago Park in North Tempe.

SRP Canal History
The Crosscut Canals: Old and new
The ‘old’ Crosscut Canal was built by pioneers in 1888 to bring irrigation water from the Arizona Canal to the Grand Canal. It was sold to the federal government in 1906 for $15,730. Portions of the canal have been turned over to the city of Phoenix to carry away storm drainage from northeast Phoenix. The old Crosscut Canal now takes storm water to the Salt River bed under the Grand Canal. It also can carry water from the Arizona Canal to the Grand Canal. The Salt River Valley Water Users’ Association under a 1910 contract with the United States Reclamation Service (the predecessor of the Bureau of Reclamation) constructed the “new” Crosscut Canal in 1912-1913. Grant Brothers Construction Company completed most of the work on the canal. The canal connects to two parallel penstocks, which Martin & Gillis constructed in 1913, that drop 116-feet into the Crosscut Hydroelectric plant. This plant was constructed in 1913-1914 and has a generating capacity of 3,000 kilowatts (kW).”

Each canal bringing this essential and scarce resource has it’s own history. From the SRP webpage

Canals of the Salt River Valley

Hohokam Legacy: Desert Canals Source: Waterhistory.org
“…From A.D. 600 to 1450, the prehistoric Hohokam constructed one of the largest and most sophisticated irrigation networks ever created using preindustrial technology. By A.D. 1200, hundreds of miles of these waterways created green paths winding out from the Salt and Gila Rivers, dotted with large platform mounds…”

For a history of water in the Salt River a good link is here:The First Five: A Brief History of the Salt River Project Shelly C. Dudley
“The early travelers crossing southern Arizona on their way to California followed the Gila River, not usually proceeding up to the Salt River. But when the miners discovered bodies of ore along the Hassayampa River and then the military came to keep the hostile Indians away, Jack Swilling found the remains of prehistoric canals in what became the Salt River Valley. By the 1 870s other farmers and settlers found the land along the Salt River to be fertile and stayed to cultivate the soil, growing extensive fields of grain or alfalfa, or establishing commercial businesses, but within thirty years the flow of the river was over appropriated and growth could not be maintained.

At least a half dozen companies constructed canals, most cooperative organizations of local farmers who worked together to build the irrigation channels to deliver water to their own land. In 1883, the Arizona Canal Company sold bonds to investors around the country in order to construct the Arizona Canal on the northern tier of the Salt River Valley. This canal company expected to make a profit from the sale of land and water rights to new settlers and with its chief construction contractor, W. J. Murphy, and original incorporator Clark Churchill, formed the Arizona Improvement Company. Sitting on the first Board of Directors were local businessmen, Murphy, Churchill, and William Christy, along with California and Nevada entrepreneurs, Frederick W. Sharon and Francis G. Newlands.[1]

W. J. Murphy and his family purchased several tracts of land under the Arizona Canal and started an experimental citrus orchard with over 1,800 young orange and other fruit trees from southern California. The trees proved so successful other varieties were planted including olive and lemon. Because the Arizona fruit ripened prior to the orchards in Southern California, Arizona landowners could sell their produce to the eastern markets first.

By the mid-1890s over 150,000 citrus trees were growing on 1,500 acres and farmers learned they could grow the trees with less acreage and work than the traditional harvests of grain.[2]“…

History of Phoenix, Arizona

Sky Harbor Airport was just getting started in 1934. City of Phoenix, The History of Phoenix, Arizona

Central Avenue, Phoenix Arizona 1948

From Jeff Scott

Brief History
As early as 300 BC, the Hohokams were the first to farm in Phoenix, building an elaborate canal system that brought water from the Salt River. Whites didn’t start settling the area until after the Civil War and the formation of Camp McDowell in 1865.

The city was founded by Jack Swilling, a Confederate Soldier, and the town was named by Phillip Darrel Duppa who named it because the city’s irrigation system was developed from the Hohokam ruins. He also named Tempe after the Vale of Tempe in Greece. A town was surveyed in 1870 and in 1889, the territorial capital made its final move from Prescott to its current city Phoenix.
————-

“A mass meeting of the citizens of Salt River Valley was held on October 20, 1870, for purpose of selecting a suitable piece of unimproved public land for a town site. Darrell Duppa, John Moore, and Martin P. Griffin were appointed as a committee to make the selection. They recommended the North 1/2 of sec. 8 T. 1 N., R. 3 E. and that the town be called Phoenix.” Elliot’s History of Arizona.

“The earliest settlement was probably early in 1868 about 4 miles east of the present town where the flour mill was later erected. First called Swilling, then Helling Mill, after the mill owner, then called East Phoenix. When the question of a name came up Jack Swilling wanted to call it “Stonewall” after Stonewall Jackson, because he had been a Confederate Soldier. ‘Salina’ was also suggested. These were turned down.

Then Duppa, pointing to the evidence of a former civilization and occupation suggested the name Phoenix. He declared ‘A new city would spring Phoenix like upon the ruins of a former civilization.’ The name was accepted.” McClintock

“On some early military maps name was spelled “Phenix”.

Many army officers and others believed it was after the noted army officer and writer John Derby, who wrote under the pen name of John Phoenix.

Derby was for some time commanding officer at Fort Yuma. Theodore Roosevelt once told Col. McClintock that he, Roosevelt, had always supposed the city was named after Derby. According to Farish, “The name Phoenix was first used officially when the Board of Supervisors of Yavapai County formed an election precinct by the name, May 4, 1868.”

P.O. Established as Phoenix, June 15, 1890, Jack Swilling, PM. He served until July 8, 1870. John W. Olvany was the second. Captain Hancock was the third, taking charge February 13, 1871, retiring December 12, 1872.”

Barnes, Will C. Arizona Place Names University of Arizona Press. 1997
P. 327″

Sky Harbor Airport was just getting started in 1934. City of Phoenix, The History of Phoenix, Arizona

 

 

 

 

 

From The History of Phoenix, City of Phoenix website

“By 1930, the size of Phoenix nearly doubled again with a 48,118 census count.

There were 120 miles of sidewalks and 161 miles of streets – 77 with pavement. The public library had 51,000 books, and the police force had 70 men. The budget for the city came to $2,033,886. Another pipeline was built – this time constructed with 48 inches of concrete, which still carries Verde River water to us.

 

 

The year 1940 marked another turning point in Phoenix life.

The city had gone as far as a farming center and then as a distribution center. When the war hit the United States, Phoenix rapidly turned into an embryonic industrial city. Luke Field, Williams Field and Falcon Field, coupled with the giant ground training center at Hyder, west of Phoenix, brought thousands of men into Phoenix. Their needs, both military and personal, were met in part by small industries in Phoenix.

When the war ended, many of these men returned to Phoenix, and families came with them. Suddenly thousands of people were wondering what to do for a living.

Large industry, learning of this labor pool, started to move branches here. Smaller plants were started by private capital and initiative. Water again began to run out as it had done several times before, but citizens were more fortunate than the Ho Ho Kam who built the first canals and saw them go dry. Phoenix had the greatness of American technology to fall back on. The era commencing with 1940 marked the end of agriculture’s role as our chief provider. It was the beginning of a greater prosperity than Phoenix had ever known.

In 1950, 105,000 people lived within the city limits of Phoenix and thousands more lived immediately adjacent to and depended upon Phoenix for their livelihoods.

The city had 148 miles of paved streets and 163 miles of unpaved streets, a total of 311miles of streets within the city limits….

 

A Major American City

*
A toll gate at Central and McDowell avenues in the 1880s was owned by the Central Avenue Improvement Association, a subsidiary of the Arizona Water Co. The toll for wagons and buggies was 25 cents. Bicycles were free, and the town was full of bicycles.

Perhaps the development of Phoenix since 1950 has been the most spectacular of all. Consider that at that time, Phoenix had an area of 17.1 square miles and a population of 106,000 that placed it 99th among American cities.

*
Central Avenue in 1948.

Phoenix faces an era of unlimited development. As long as the people have vision, the past will be but a prologue of what is to come.”

Life Lessons – The Best Self Reflections from 108 Bloggers. e-book by Abubakar Jamil and Farnoosh Brock

Life Lessons - The Best Self Reflections from 108 Bloggers Abubakar Jamil and Farnoosh Brock

Tell me a story

Blogging…

Writing, Learning, Exploring, Discovering, Self Reflecting, Communicating, Collaborating, Conversing, “Sharing”, Ranting, Advocating, Promoting, Bitching, Moaning, Analyzing, Offering, Celebrating, Exposing, Preaching and Conversing

 

 

 

 

 

 

 

 

 

 

 

 

Prolific Living
Smart Habits for Rich Living
Farnoosh Brock

About Prolific Living

What is the blog about?

Prolific Living is about cultivating a life with rich, creative, authentic, and soul-enriching experiences. A life on your own terms. A time of being your own master, not a victim of circumstance or chance. A living style which stimulates the mind and enriches the spirit at the same time. A departure from the norm with smart, sensible, and sustainable habits.

Smart Habits for Rich Living. My mission is pass on Smart Habits for Rich Living to you…”

self improvement blog

“On the night of 1st June 2010,  nine days before I was about to turn 39, I sat down alone and reflected back on my life.

Five days later, based on those reflections, I wrote a post titled 22 Things I Wish I had Known Earlier in My Life which was very well received by the blogging community and some of the bloggers wrote similar posts on their blogs after reading my post.

The idea struck me that why not ask other bloggers to follow the lead, reflect on their pasts and share with us the lessons they have learned in their own lives.

I asked a very dear friend of mine Farnoosh Brock to join hands with me on his project so we may come up with a directory of life lessons and then select and compile the best life lessons into a free PDF eBook for anyone interested to download, read and learn from.

I believed that such an eBook would serve as an inspirational book that will teach you and me things about life, how others lived their lives and what they learned, the hard way or otherwise, and that it will have the potential to teach us a thing or two about living our lives more effectively.

 

She graciously accepted my invitation and a nine months journey began.

The Life Lessons Series grew word by word, lessons by lesson and post by post. Our initial target was to get 100 bloggers to contribute to the series but as it turned out we managed to reach 108 fabulous bloggers to share their life lessons with us.

Now after nine months we are seeing the birth of an eBook based on the best lessons from the Life Lessons Series, titled Life Lessons—The Best Self-Reflections From 108 Bloggers.

We feel gratitude for all the 108 contributing bloggers for their incredible support, insights and thoughtfulness throughout this project, to make this eBook possible for us.

We also hope that not only you will enjoy reading this eBook, but will also learn from it some great life lessons, that might just touch your heart and change your life around for the better in some way.

Even if one lesson among more than 108 lessons from this eBook touches your heart or makes you think or changes your behavior in a positive manner, we will consider our work done, our effort worthwhile.

DOWNLOAD YOUR FREE COPY OF LIFE LESSONS

Click the image below to download the Life lessons eBook.

 

We, too, are finally done with what started many months ago: The Life Lesson Series.

Collaboration brings you close to your community and reminds you that you are not alone in your values.

It took a long time, didn’t it?
We know.

You agreed to participate. You gave us your amazing, incredible, and mesmerizing life lessons. We told you we are going to create an eBook from it. You got all excited. We told you it will be coming soon. You waited with baited breath.

A few months went by. You lost a bit of steam but kept hoping. We assured you it was really coming. “Oh really?”, you said. Oh yes, one of these weeks months.

You probably gave up. We don’t blame you. We almost gave up on it too; life got in the way far too many times.

Soon you conveniently forgot about it. But just then, we were hard at work bringing our promise to life.

Collaboration expects you to be accountable to those whose work you gather as part of your project.

Sometimes, waiting has its rewards. Other times, luck runs out on you before the wait is over. We sincerely hope we are in the former camp.

We did not mean to make you wait so long. We offer you our apology. We wish to make amends.

With Abubakar‘s brilliant design, layout and creation of the entire ebook and my photography – cover photo was taken in Bali, Indonesia and more shots in the book from all over the world – and the best of your quotes, the selection of which was done with much pain and agony – so many beautiful words, so very few we could pick – we offer you the Life Lessons eBook.

It has finally arrived. Download it here. Share it – oh please do share it! Enjoy it. Learn from it. Reflect on it. And if you haven’t already, make a note of your own Life Lessons in the comments.

Collaboration on matters of the heart and projects of the soul brings you in touch with your greatest kindred spirits.

And closer to you we feel, no doubt about it.

With a million thanks to the 108 bloggers – you know who you are – and to the rest of you for indulging us in downloading and sharing this.

Collaboration is love. Collaboration is care. Collaboration is what brought us here and what brings you the Life Lessons eBook.

The Stigmatization of the Unemployed – 03/20/2011 – Yves Smith, Naked Capitalism

The Stigmatization of the Unemployed Sunday, March 20, 2011
Yves Smith, Naked Capitalism

“One thing I have never understood in America is the way that people who lose their jobs become pariahs in the job market. We’ve now had a spate of commentary on the fact that official unemployment figures are looking a tad less dreadful by dint of the fact that increasing numbers of the long term unemployed have dropped out of the job market entirely. Even the conservative Washington Post woke up last week, Rip Van Winkle like, to take note of the growing number of long-term unemployed. Bizarrely, or perhaps as a fit illustration of the spirit of the day, the article was titled: “Hidden workforce challenges domestic economic recovery.” In other words, they are Bad People because if the economy ever picks up, they might come out of the woodwork and start looking for jobs!

Many pundits, such as Paul Krugman in his latest New York Times op-ed, have decried the lack of anything remotely resembling adequate responses to the unemployment problem, particularly that of the long-term unemployed. Ronald Reagan, hero of the right, was concerned when unemployment rose over 8% and took a series of corrective measures, including the Plaza Accord, which was a G-5 currency intervention to drive up the value of the yen. So why do we have a nominally Democratic president sitting on his hands in the face of much worse unemployment?

I’d argue that the roots lie in a fundamental change in policy that took place around 1980. The lesson that economists drew from the stagflation of the 1970s was that labor had too much bargaining power. The excessive fiscal stimulus of the later 1960s and the oil price shocks of the 1970s had been amplified by the fact that workers had enough clout to demand and get wage increases when they faces sustained price increases. That of course led to more price increases since higher wages led to higher production costs which led business owners to increase prices of their goods and servicer, thus accelerating the inflation already under way.

The solution, per neoclassical economists, was to use unemployment to keep wage demands in check. Thus having a lower level of employment even in good times and taking other measures, like weakening unions, was key to keeping those pesky workers from ever serving to create a reinforcing inflationary dynamic….

Rules (Jane Sheeba) and Time Management

Rules from Jane Sheeba Find All Answers

Time Management

Shadow Banking System, Foreclosure-Gate: Institutional investors have filed dozens of these suits in state courts, TBTF Banks, Securitization and Mortgage-Backed Securities

The Shadow Banking System

…”Today, it is estimated that a third of all the wealth in the world is held in offshore banks. So why is so much of the wealth of the globe located in places such as Monaco, the Cayman Islands, Bermuda, the Bahamas, and the Isle of Man? It isn’t because those are fun places to visit. It is to avoid taxes. The super wealthy and the international banking elite think that it is really funny that our paychecks are constantly being drained by federal taxes, state taxes and Social Security taxes while they literally pay nothing at all. These incredibly rich elitists make a ton of money doing business in wealthy western nations and then they transfer virtually all of their profits offshore where they don’t have to contribute any of it in taxes. It works out really great for them, but it sucks for the rest of us.

It is estimated that approximately $1.4 trillion is held in offshore banks in the Cayman Islands alone. According to an article in Forbes magazine, Tax Offshore Wealth Sitting In First World Banks, James S. Henry, 07.01.10, 09:00 AM EDT there is a total of approximately 15 trillion to 20 trillion dollars in offshore bank accounts, brokerage accounts and hedge fund portfolios.

A recent article in the Guardian
Creating an onshore nation is the only way to restore financial sovereignty,
William Brittain-Catlin, Tuesday 28 December 2010 14.30 GMT, stated that a third of all the wealth on the entire globe is held in offshore banks and that the vast majority of international banking transactions take place in these tax havens….”

Foreclosure-Gate
…”Foreclosure-Gate is about to explode.
It is being alleged that many prominent mortgage lenders have been using materially flawed paperwork to evict homeowners. Apparently officials at quite a few of these firms have been signing thousands upon thousands of foreclosure documents without even looking at them.

In addition, it is being alleged that much of the documentation for these mortgages that are being foreclosed upon is either “improper” or is actually “missing”. As lawyers start to smell blood in the water, lawsuits challenging these foreclosures have already started springing up from coast to coast.

In fact, some are already calling Foreclosure-Gate the biggest fraud in the history of the capital markets.

JPMorgan Chase, Ally Bank’s GMAC Mortgage and PNC Financial Services Group have all suspended foreclosures in the 23 U.S. states where foreclosures must be approved by a judge.

Bank of America has actually suspended foreclosures in all 50 states.

Now, law enforcement authorities from coast to coast are calling for investigations into this controversy and it could be years before this thing gets unraveled….

The sad truth is that potentially millions of foreclosures across the United States could potentially be invalid because the securitization process has muddied the chain of ownership. In fact, an increasing number of judges from coast to coast have been ruling that the “owners” of the mortgage have no right to foreclose on a property because they lack clear title.

At the core of this title controversy is MERS – Mortgage Electronic Registration Systems. MERS is based in Reston, Virginia and it was created by the mortgage industry to enable that big financial firms to securitize and swap mortgages at high speed. MERS allowed these big financial firms to largely avoid the hassle of filling out more forms and submitting new filing fees every time that a mortgage was traded.

But now MERS is facing some very serious legal challenges. A recent article in Businessweek described the situation this way….

A lawsuit filed on September 28th in federal court in Louisville on behalf of all Kentucky homeowners claims that MERS was part of a conspiracy to create false promissory notes, affidavits, and mortgage assignments to be used in mortgage foreclosures. Similar class actions have been filed on behalf of homeowners in Florida and New York. Karmela Lejarde, a MERS spokeswoman, declined to comment on any pending litigation…

The reality is that as millions of U.S. mortgages have been bunched together and traded around the globe at lightning speed, it has become increasingly unclear who actually has title to them and who actually has the right to foreclose on these properties.

Title insurers have backed the titles of millions of these foreclosed properties and now potentially find themselves in a heap of trouble. Some of the biggest title insurers have already begun circling the wagons in an attempt at damage control. For example, one of the biggest title insurance companies in the United States, Old Republic National Title Insurance, has already declared that it will no longer write new policies for homes that have been foreclosed on by JPMorgan Chase and GMAC Mortgage….”

First Business News, Investors Lawsuits against TBTF Banks

Joseph Lents Dodged Foreclosure for 8 Years, Started a Movement By Peter Coy, Paul M. Barrett and Chad Terhune, Oct 21, 2010 10:28 AM MT, Bloomberg

“…$1.1 Trillion. According to an Oct. 15 report by JPMorgan Chase & Co.’s securities unit, some $2 trillion of the $6 trillion in U.S. mortgages and home-equity loans that were securitized during the height of the bubble, from 2005 through 2007, are likely to go into default. The report says the housing bust will ultimately cause losses of $1.1 trillion on those bonds.

While banks and investors take their hits, millions of homeowners continue to be punished by unaffordable mortgage payments and underwater home values. Laurie Goodman, a mortgage analyst at Amherst Securities Group LP in New York, said in an Oct. 1 report that if government doesn’t step up its intervention, more than 11 million borrowers are in danger of losing their homes. That’s one in five people with a mortgage.

“Politically,” she wrote, “this cannot happen. The government will attempt successive modification plans until something works.”

Fight Over Losses
Wall Street’s unspoken strategy has been to kick mortgage losses down the road until an economic recovery reinflates the housing market. The faulty-foreclosure crisis has forced the issue back into the present tense, triggering a fight over who will bear the brunt of those losses. The list of combatants — all of whom are trying to minimize their share of the damage — is long: homeowners, lenders and mortgage brokers, loan servicers, underwriters of mortgage-backed securities and buyers of those securities, title insurers, ratings firms, and the federally controlled mortgage buyers Fannie Mae and Freddie Mac.


While JPMorgan predicts that bondholders will absorb most of the estimated $1.1 trillion loss, they may succeed in foisting about $55 billion on banks
. If the bank losses turn out to be steeper than JPMorgan and most other analysts expect, taxpayers may be asked to inject more capital into the financial institutions. Fannie Mae and Freddie Mac, already wards of the state, might require more capital as well, the Federal Housing Finance Agency said in an Oct. 21 report…”

Venue battles erupt in cases stemming from the housing meltdown, January 27, 2011. Westlaw News and Insight, National Litigation.

“NEW YORK Jan 27 (Reuters Legal) – As lawsuits pile up against major Wall Street banks that sold toxic mortgage-backed securities, a battle has broken out over where those cases should be heard. The outcomes of these jurisdictional disputes, which have increasingly gone against the banks in the biggest cases, could have a major impact on how tens of billions of dollars in claims are resolved.

Since the financial meltdown, institutional investors have filed dozens of these suits in state courts, which tend to be more plaintiff-friendly. The suits generally allege that the banks made misleading statements about the quality of home loans that were bundled into various securities and sold to these investors. They are seeking restitution in the form of buybacks of the tainted securities and other damages. The banks, who argue that investors were warned of the risks, have successfully moved some of these cases to federal courts, where they feel they will find more sympathetic judges. This has prompted objections from plaintiffs, who in turn have asked federal judges to send them back to state court.

To be sure, the cases are in the early stages, and the venue disputes don’t address the underlying issues. But the lawsuits have already cost the banks millions in legal fees and threaten to take a big bite out of their balance sheets.

According to a report last year by investment banking firm Compass Point Research & Trading, the litigation could cost the major banks between $55 billion and $134 billion. Bank of America Corporation, which bought the troubled mortgage originator Countrywide Financial in 2008, faces the biggest potential losses — estimated between $17 billion and $35 billion, according to Compass

Foreclosure Probe Talks Expanded to Include Investors Urging Resolution
By Margaret Cronin Fisk and David McLaughlin – Nov 24, 2010 10:01 PM MT

Content Rules – Social Media, Marketing and Engaging

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Ann Handley and C.C. Chapman. Foreward by David Meerman Scott.

DJ Waldow and Ann Handley met up in 2010 to film this promo video for their Jan 25, 2011 Blue Sky Factory webinar with C.C. Chapman, Content Rules: How to Create Content that Drives Your Business Slue Sky Factory (Content Rules)

Download the MP3 audio of the webinar! (mp3 format). Listen to it on iTunes. Download it to your iPod (or other MP3 player of choice) & take it on the road with you iPod. Listen to it while you workout, while you eat dinner, while you produce killer content. Enjoy!

Ann Handley on Social Media Return on Investment (ROI)

[youtube=http://www.youtube.com/watch?v=v2xNTcE1RaU&w=480&h=390]


Content Really Does Rule! Video interview with C.C. Chapman, co-author with Ann Handley of the soon-to-be released book, “Content Rules.”

[youtube=http://www.youtube.com/watch?v=RW_0KXII7CI&w=640&h=390]

Amazon link for the book, Content Rules

“About the Book, Content Rules

How does a company make the leap from “marketing-speak” to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working?

Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an enormous opportunity to engage directly with your customers. That’s a lucky thing: because instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have an unprecedented and enormous opportunity.

Now, thanks to the advent of the Internet and the rise of Web-based tools and technologies, you can create the kind of web content, blog posts, videos, webinars, and web sites that will attract customers to you, rather than you chasing after them. What’s more, you can entice your customers to share those stories with each other, all across the web.

Produce great stuff, and your customers will come to you. Produce great stuff, and your customers will share your story for you. More than ever before: Content is king! Content rules!

Of course, like many things in life: That bit of luck comes with a hitch. Content may rule, but your online content must be the right sort of content:  Customer-focused. Authentic. Compelling. Remarkable. Interesting. (Gripping, even.) Valuable.

The problem, of course, is that it’s a struggle to actually do it. What does it mean to create content that’s “compelling”? And how can you do it consistently? How can your be heard above the noise? Why doesn’t your blog have any comments? It’s hard work, right?  That’s where this book comes in. This book demystifies the idea of organizations as publishers. It streamlines the process of creating remarkable blogs, podcasts, webinars, ebooks, and other web content that will lure would-be customers to you.

It walks you through the fundamentals of how to create bold stories, videos, and blog posts. And then, once you’ve created the content, it tells you how to share it widely online to cultivate fans, arouse passion for your products or services, and ignite your business.

Content Rules is suited for organizations of all sizes and stripes, whether you are a Fortune 500 corporation or a mom-and-pop on the corner, or anything in between: hospital, entrepreneur, nonprofit, sole practitioner or consultant, artist, government agency, church, school, political candidate, sports team, community group, or rock band or maybe a butcher, baker or candlestick maker. Also, one more key thing: It’s not boring.”

Ann Hadley’s blog, Anarchy


From ContentRulesBook,

“Ann Hadley. Ann is the Chief Content Officer of MarketingProfs, a rich and trusted resource that helps businesses market their products and services smarter and better. Entrepreneurs, small-business owners and marketers in the world’s largest corporations make up its 361,000 subscribers, making it the largest in its category. (Does that sound like marketing-speak? It’s not; it’s just true.)

She is an 12-year veteran of creating and managing digital content to build relationships for organizations and individuals. Also, she’s a writer who blogs at her personal blog, 

A n n a r c h y, as well as American Express OPEN Forum, Mashable, and The Huffington Post.

Previously, Ann was the co-founder of ClickZ, one of the first sources of interactive marketing news and commentary.

C.C. Chapman
“C.C. is the Founder of Digital Dads, where a Dad can be a guy. He is also the creator and host of of the widely popular Managing the Gray podcast and is also a member of the Media Hacks and Cast of Dads podcasts.

He has extensive knowledge of the online space and is a sought after speaker on social media and community building. Over the years he has worked with a variety of clients to build and execute multiple digital marketing programs. He has worked with the likes of The Coca-Cola Company, Discovery Channel, American Eagle Outfitters, HBO and Verizon FiOS among others.”


Content Rules Review:
Our friend, and fellow Wiley author Scott Stratten , took some time out of his busy life to crank the tunes and review our little old book.
[youtube=http://www.youtube.com/watch?v=Kni5kTtPg58&w=640&h=390]

Read This First: The Executive’s Guide to New Media–From Blogs to Social Networks is an audio version of Ron Ploof’s book of the same name. The hardcopy version may be purchased at any bookstore. For more information, go to http://www.ronamok.com/readthisfirst/

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